Yo, come with me to buy a brand new pair of vans.

@miladweyy

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SoundTikTok sound · original sound - miladweyy

Promoted product

Vans

5 videos4 creators

Why it worked

The video taps into the sneakerhead culture by showcasing a desirable, limited-edition collaboration product. The creator's genuine excitement and detailed look at the shoes, combined with the relatable experience of shopping for new sneakers, likely resonated with viewers interested in fashion and footwear.

Summary

The creator visits a local mall to purchase a specific pair of Vans collaboration shoes from the store 'FEATURE'. After showcasing various Vans and other unique sneakers, they try on and purchase the desired white Vans x Undercover high-top sneakers.

Structure

1Intro and goal: buy Vans
2Arrive at mall and store
3Showcase store's extensive Vans collection
4Highlight specific Vans x Undercover collaboration

Original caption

Buying a pair of vans #vans #shoes #miladweyy

More from @miladweyy

Product placement

Vans: ACTS - the brand of shoes being purchased and showcased. Removing it would change the video's subject. FEATURE: ACTS - the name of the store where the shoes are purchased. Removing it would change the context of the purchase. Undercover: ACTS - a brand that collaborated with Vans on a specific pair of shoes shown. Removing it would change the description of that specific shoe.

Call to action

Let me know what you guys think. Do you guys like this pair that I got?

On-screen text

Buying a pair of Vans

Transcript

Yo, come with me to buy a brand new pair of vans. So, I put up to my local mall because one of the stores I buy shoes from actually got a pair of vans that I've been wanting. So, I made it to the store and the amount of pairs this store has is like actually insane. And this little section right here is all the vans that they have. I'm telling you guys, vans has been going absolutely crazy. Like all these colorways and styles. Like it's actually so nice to see. Also, while I was checking out the vans, I saw these spider shoes right here. I know spider drops shoes recently, but I have never seen these before. These are fire. But I'm here for one pair specifically and it's this white pair right here. This is a collaboration pair right here between Vans and Undercover. These are just such a nice clean pair, so let's try them on now. And my boy right next to me is trying on that spider pair from earlier. And I like to loose lace my shoes so I went to size down, but let me tell you these shoes absolutely beautiful. I really like the way they fit and also sit on the pants, so you can use the tongue up, put it down, whatever you want to do. And these were only $110 like, come on, bro. These are definitely going home with me. My boy ended up copying those spider shoes and I went ahead and purchased my little pair of vans right here. I'm honestly really happy with this purchased. But let me know what you guys think. Do you guys like this pair that I got? And all I got to say is I can't wait to style these.