Why it worked
This video taps into the popular "book ranking" trend on TikTok, specifically targeting fans of a popular author. The visual presentation of the books and clear ranking system make it easily digestible and engaging for the target audience.
Summary
The video displays a ranking of Emily Henry books, starting with "People We Meet on Vacation" at #6 and ending with "Happy Place" at #1. The creator asks viewers to share their favorite book in the comments.
Structure
- 1Introduction of Emily Henry books
- 2Ranking books from #6 to #1
- 3Displaying each book with its rank
- 4Concluding with the #1 book
- 5Call to action for viewer engagement
Product placement
Emily Henry (author): writes romance novels. Appears on book covers. Removing it would change what happens in the video.
Call to action
Which one is your favorite?!
On-screen text
my
emily
henry
ranking
#6
#5
#4
#3
#2
#1