it's normal until it's not...

@t.sharde

10.1K followers · usually 781 views a post

Views

4.4K

Likes

40

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9

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SoundTikTok sound · original sound - t.sharde

Promoted product

African Net Sponge

2 videos

Why it worked

The video taps into a relatable problem (skin care and hygiene) and offers a simple, effective solution with a visually engaging demonstration. The creator's personal endorsement and the promise of a 'glow' and 'cleaner feel' create strong appeal.

Summary

The creator shares a beauty hack, explaining how an African net sponge is superior to a regular washcloth for exfoliating the skin. She demonstrates its use and highlights its benefits for achieving a cleaner feel and better product absorption.

Structure

1Introduction to a common shower routine problem
2Discovery of the African net sponge
3Explanation of its exfoliating benefits
4Demonstration of its use and comparison to washcloths
5

Original caption

my favorite thing about them is the glow that I can easily achieve now #africannetsponge #showertok #blackgirlshowerroutine #hygeineroutine

More from @t.sharde

Product placement

African Net Sponge (ACTS - used for exfoliating skin, making it feel cleaner and absorb products better. Removing it would change the video's demonstration and advice. It is the subject of the video.)

Call to action

If you're interested, I'll leave the one that I use linked.

On-screen text

it's normal until it's not... ONE OF THOSE GIRLS. I'LL GET OUT START DRYING OFF AND THEN HAVE SKIN ON MY LEG SO I HAVE CAN ACTUALLY FEEL CLEAN. ON TIKTOK AND I FOUND THIS GIRL SHE WAS TALKING ABOUT HOW SHE SWAPPED OVER TO AN AFRICAN NET SPONGE ROUTINES HAVE NEVER BEEN THE SAME SO NATURALLY I STARTED DOING MY RESEARCH OUT THAT AN AFRICAN NET SPONGE IS ACTUALLY SO MUCH BETTER THEN A REGULAR WASHCLOTH. HAND TIED KNOTS YOUR SKIN AND THEY EXFOLIATE SO YOU LIKE FEEL SO MUCH CLEANER. THIS IS LIKE AN OPEN NET. IT CRIES OUT SO ITS NOT STAYING WET ALL DAY BREEDING ALL THAT BACTERIA. SUPER STRETCHY SO I CAN GET TO REACH AREAS ON MY BODY AND ITS HELPED SO MUCH MONEY BECAUSE NOW SINCE I'M STARTING WITH A SMOOTH CLEAN EXFOLIATED BASE. MY PRODUCTS ACTUALLY ABSORB. ABOUT IT IS YOU KNOW WHEN EVERYBODY START TRYING OFF VERSIONS OF IT. IF YOU'RE INTERESTED ONE THAT I IF YOU GET DEAD SKIN STILL LEFT ON YOU, TRY AFRICAN NET SPONGE.

Transcript

my favorite thing about them is the glow that I can easily achieve now #africannetsponge #showertok #blackgirlshowerroutine #hygeineroutine