Hot take but he

The video likely worked due to its controversial and provocative nature, tapping into a common online debate around pronouns. The use of relatable, everyday items like candy and snacks as visual aids, combined with the creator's direct and unfiltered delivery, likely contributed to its shareability and engagement.

The creator shares their controversial opinion on pronouns, stating that "she or they" pronouns are ridiculous and that they would only use them online. They contrast this with other pronoun examples like "catself" or "starshelf" which they find more acceptable. The video uses candy and snacks as visual aids throughout the rant.