Why it worked
The video likely resonated due to its controversial and provocative take on a popular brand, tapping into potential consumer dissatisfaction and conspiracy theories. The use of strong language and a critical tone towards a widely recognized product can generate engagement through shock value and shared sentiment.
Summary
The creator criticizes Crumbl cookies, suggesting their patriotic-themed cookie is a "dog whistle" and that the company intentionally removed it from easily accessible places. They imply the company is aware of the controversial nature of their products.
Structure
- 1Criticism of Crumbl's "freaky shit"
- 2Allegation of a "poisonous drink" attempt
- 3Introduction of a "dog whistle patriotic cookie"
- 4Questioning the company's intent with the cookie
- 5Claim that the cookie was removed from accessible places
Product placement
Crumbl: ACTS - it is the subject of the video, with the creator discussing its products and alleged business practices. Removing it would change the video entirely. Instagram: APPEARS - it is mentioned as a place where Crumbl's products are displayed. Removing it would not change the video's core content.
On-screen text
Crumbl is actually all some fucking freaky Shit
First they try wiping Out all of America with that fucking poisonous drink
and now there's this not so subtle
dog whistle patriotic cookie
least Obvious dog whistle
They got to have known what they were doing with that cookie
because there's no way
this shit was just some silly little cute mistake
from a multibillion dollar company
especially since that fuck ass company went ahead and changed it
without addressing anything (they don't gafff)
mind you
everywhere used to have that version of
the cookie
It's literally still on their Instagram
if you look hard enough
They just went and took it off the most
accessible places