@sturdythoughts — 12x breakout

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"Why did you start posting on LinkedIn?"

@sturdythoughts

70.0K followers · usually 11.1K views a post

Views

132.9K

Likes

15.5K

Comments

446

Promoted product

Why it worked

The video leverages a relatable scenario (graduation) to demonstrate the tangible benefits of using LinkedIn for personal branding and career advancement, making it aspirational and informative.

Summary

The video showcases the benefits of posting on LinkedIn, highlighting how it led to credibility, job offers, brand deals, and networking opportunities for the creator. It emphasizes the platform's impact on personal and professional growth.

Structure

1Introduction to LinkedIn posting
2Credibility and visibility gains
3Job offers and brand deals
4Networking opportunities
5Overall impact and inspiration

Product placement

LinkedIn (app/website): acts - it is the platform where the creator posts content and gains visibility. Removing it would change the entire premise of the video. LinkedIn logo appears on screen.

On-screen text

"Why did you start posting on LinkedIn?" Credibility Unfair advantage 150,638 post impressions 7,713 profile views Job offers Just a quick one. Would you consider working for [REDACTED] as head of marketing. on marketing, it would be great to have you on board as a [REDACTED] marketing ambassador during Brand Deals No worries, could we do 1x collabed post on Instagram, and 1x on TikTok? Impact Congratulations 💐 Starting my journey 🥳 in computer science degree and I can't wait to see your journey and learn from it ❤️ Definitely giving you a follow Just wanted to reiterate again the impact of your videos, it was so nice to see a fellow student at UoB put themselves out there and pursue building their confidence. Your content has inspired and motivated me to do the same. Networking Hey I booked it for Tuesday at 6 o'clock November 18th Is that all good ?