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34.2Talking HeadOther hookEducation
Hook
Follow @daniel.belianto Bantu Anda melek PAJAK
@daniel.belianto
63.6K followers · usually 3.4K views a post
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Why it worked
The video addresses a timely and relevant issue for a specific audience (online sellers) by explaining a new tax regulation in a clear and concise manner. It highlights a potential problem and offers a solution, encouraging engagement and sharing.
Summary
This video explains the new tax regulation for online sellers in Indonesia, effective August 1, 2026. It clarifies that the 0.5% tax is applied to gross revenue *before* discounts, which could lead to sellers paying more tax if discounts are not handled correctly. The speaker urges the Directorate General of Taxes to provide clear guidelines to marketplaces to ensure consistent application of the tax rules.
Structure
- 1Introduction of new tax rule for online sellers
- 2Explanation of the 0.5% tax on gross revenue
- 3Clarification that tax is applied before discounts
- 4Problematic implication for sellers with discounts
- 5Call for clarification from the Directorate General of Taxes
- 6Current inconsistent implementation across marketplaces
Product placement
Shopee: A marketplace for sellers. It appears on screen and is mentioned as one of the marketplaces where tax rules apply. Removing it would not change the video's core message about tax rules. Tokopedia: A marketplace for sellers. It appears on screen and is mentioned as one of the marketplaces where tax rules apply. Removing it would not change the video's core message about tax rules. Blibli: A marketplace for sellers. It appears on screen and is mentioned as one of the marketplaces where tax rules apply. Removing it would not change the video's core message about tax rules. Lazada: A marketplace for sellers. It appears on screen and is mentioned as one of the marketplaces where tax rules apply. Removing it would not change the video's core message about tax rules. DJP (Direktorat Jenderal Pajak): The Indonesian Directorate General of Taxes. It is mentioned as the authority that needs to provide clarification. Removing it would change the video's core message about tax rules.
Original caption
Dear DJP @Direktorat Jenderal Pajak mohon atensinya, perlu adanya penegasan tentang “Diskon Coret” agar perlakuan semua marketplace menjadi seragam. 🙏🏻 Bagi Anda seller marketplace, jangan terlampau panik ya, krn Pemerintah pasti akan aware mengenai ini. — Pasal 8 ayat (1) Besarnya pungutan Pajak Penghasilan Pasal 22 yaitu sebesar 0,5% (nol koma lima persen) dari Peredaran Bruto yang DITERIMA atau DIPEROLEH Pedagang Dalam Negeri yang TERCANTUM dalam DOKUMEN TAGIHAN, tidak termasuk pajak pertambahan nilai dan pajak penjualan atas barang mewah. Tafsir: Kata kuncinya adalah apakah DISKON CORET tercantum dalam dokumen tagihan atau tidak. Klo tidak ada mestinya tidak diberlakukan sama dengan diskon produk/seller.. — Pasal 1 angka (10) Peredaran Bruto adalah imbalan atau nilai pengganti berupa uang atau nilai uang yang diterima atau diperoleh dari usaha, SEBELUM dikurangi potongan penjualan, potongan tunai, dan/atau potongan sejenis Tafsir: Kata kuncinya adalah apakah DISKON CORET dipersamakan dengaj DISKON sejenis. Perlunua ada penegasan yang selaras dengan Pasal 8 ayat (1) -// #Pajak #marketplace #seller #edukasipajak #fyp
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