Why it worked
The video uses a dramatic and humorous demonstration of a product's claimed capabilities, escalating the test to extreme levels with a professional wrestler to create a compelling and shareable piece of content.
Summary
The video tests the claims of the "Egg Sitter" seat cushion by attempting to sit on an egg without breaking it. First, a woman sits on the cushion with an egg underneath, and the egg survives. Then, a 400-pound professional wrestler sits on the cushion with an egg, and the egg is crushed.