Why it worked
The video leverages the popularity of Pokémon and the "blind box" unboxing trend, which creates anticipation and excitement for viewers who enjoy collecting. The visual appeal of the figures and the surprise element contribute to its watchability.
Summary
The video shows an unboxing of Funism Pokémon blind box figures, celebrating the 30th anniversary. Several figures are revealed from the blind box packaging, which are designed to look like small suitcases.
Product placement
Funism (brand name on packaging and bag, appears to be the manufacturer or distributor of the blind box figures, removing it would change the context of the product being shown); Pokémon (brand name on packaging, refers to the franchise of characters being sold, removing it would change the context of the product being shown); 3 (logo indicating 30th anniversary, appears on packaging, removing it would change the context of the product being shown)