Promoted product
Air & Plumbing Today
Why it worked
The video cleverly uses a popular sound and relatable lyrics to create a humorous and engaging piece of content that subtly promotes the company by showcasing its employees in a lighthearted, humanizing way.
Summary
Two employees from Air & Plumbing Today are shown in uniform, seemingly on a job site. They are lip-syncing to a popular song with lyrics about relationships and partying, with one employee referencing a past experience and the other joining in with a dance.
Structure
- 1Introduction of employees in uniform
- 2Lip-syncing to a song about relationships
- 3Reference to past experiences and partying
- 4Dance and playful interaction
Product placement
AIR & PLUMBING TODAY (ACTS): This is a company that provides air and plumbing services. The video shows employees wearing shirts with the company logo and name, and a van with the company name and logo is visible. The employees are talking about their work and implicitly representing the company. Removing the name would change the context of who the speakers are and what they represent. The company name appears on the shirts of Forrest and Roger, and on the van.
On-screen text
Forrest
AIR & PLUMBING
TODAY
Roger
AIR & PLUMBING
TODAY