Post by @taliacadet

I’m not surprised by the “No Influencers” sign found at a Nantucket artisans crafts store. Nor am I offended by the sign or sentiment as someone who enthusiastically considers herself an influencer. Negative sentiment around influencers, influencer culture and influencer marketing culture continues to rise. Some influencer’s entitlement, disrespect and short-sightedness has turned off brands and small businesses, and growing inauthenticity, unoriginality and losses of integrity and credibility are rubbing viewers and consumers the wrong way. I do take influencer hate with a grain of salt, as nearly half of all adults (41%) would be content creators if given the opportunity (Morning Consult, 2023). The monetization, visibility and opportunities associated with influencing and creating content continues to be very attractive. However, influencers and online content creators, a mostly voluntary line of work, aren’t a part of an emerging protected class being discriminated against. I agree with creative director and “Cultural Fair Godmother” Ioana Iliesiu, credibility will be the differentiator between the old guard and new guard of influencing and content creation. 📹 Ioana’s video on 5 emerging content creator typologies and archetypes: @Ioana Iliesiu #influencer #contentcreation #influencermarketing #nantucket #yapping