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Hook
Selling software in Kenya is haaaard!
@k.kiumbe
5.1K followers · usually 978 views a post
Views
73.7K
Likes
5.6K
Comments
621
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Why it worked
The creator speaks candidly about a common pain point for businesses in a specific region, offering relatable insights into cultural challenges that hinder software adoption.
Summary
The creator discusses the challenges of selling software in Kenya, particularly to SMEs. They attribute these difficulties to a cultural mindset that prioritizes quick wins over long-term business solutions and a lack of integration with existing cultural practices.
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Transcript, structure and on-screen text
4 beats, a 559-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Trying to sell software in Kenya be like… 🤯 People will pay for a boda ride without blinking but hesitate on a system that saves their business thousands. It’s not the product — it’s the mindset. Hustler culture wants quick wins, software plays the long game. #TechKenya #NairobiStartups #SoftwareSales #BuildInKenya
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