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93.0Talking HeadOther hookLifestyle
Hook
28 DAYS TO NYC JEWELRY POP UP
@nikkiedesigns
1.2K followers · usually 234 views a post
Views
21.8K
Likes
45
Comments
2
Shares
2
Why it worked
The creator leverages a timely, high-profile event (US Open) to create excitement and a sense of urgency for her jewelry pop-up, appealing to both local attendees and those visiting for the tournament.
Summary
The creator announces an upcoming jewelry pop-up event in New York City coinciding with the US Open. She expresses excitement about launching an exclusive collection that modernizes classic tennis pieces and invites attendees to connect with her.
Structure
- 1Announcement of NYC jewelry pop-up
- 2Timing with US Open
- 3Excitement for the event
- 4Launch of exclusive collection
- 5Collection theme: modernizing classic tennis pieces
- 6Invitation to attendees
Call to action
Please let me know if you’re coming or if you’re in town for US Open. I’d love to meet you all
On-screen text
28 DAYS TO NYC JEWELRY POP UP
Original caption
28 Days until NYC Pop sup for my jewelry brand 💎 August 29-30th Let me know if you’re coming or if you’re in town for US Open. I’d love to meet you all 🤩 #jewelrydesigner #goldjewelry #jewelrypopup #community #summerjewelry
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