The video works by showcasing relatable and aspirational fashion and beauty items that are currently trending. The creator's personal enthusiasm and detailed descriptions of why she loves each item, combined with clear visuals and styling suggestions, create a strong sense of trust and desire for the products.
Summary
The creator shares her favorite purchases from July, highlighting a Clinique Almost Lipstick in Black Honey, a DÔEN Frederica top, a Reformation long-sleeve tee, Free People Movement yoga pants, and jewelry from Aurate NY and Lili Claspe. She also features a Maison de Sabré bag, praising its versatility and style.
Structure
1Introduction to favorite July purchases
2Showcasing Clinique lipstick
3Showcasing DÔEN top
4
Original caption
just here to yap about my decisions #productsilove #productrecommendations #favoriteproducts #productsyouneed #productrecommendations @MAISON de SABRÉ @reformation @DÔEN @Clinique @FP Movement @Lili Claspe @Aurate NY
More from @stephyschiller
More breakout videos from this creator.
Showcasing Reformation long-sleeve tee
5Showcasing Free People Movement yoga pants
6Showcasing jewelry from Aurate NY and Lili Claspe
7Showcasing Maison de Sabré bag
8Concluding remarks and looking forward to August purchases
Product placement
MAISON de SABRÉ (bag, acts - it is shown and discussed as a desirable item, removing it would change the video's focus)
reformation (top, acts - it is shown and discussed as a desirable item, removing it would change the video's focus)
Clinique (lip product, acts - it is shown and discussed as a desirable item, removing it would change the video's focus)
FP Movement (yoga pants, acts - they are shown and discussed as desirable items, removing them would change the video's focus)
DÔEN (top, appears - mentioned as a brand for a previously purchased item, but not shown or acted upon in this video)
Lili Claspe (jewelry, appears - mentioned as a brand for previously purchased items, but not shown or acted upon in this video)
Aurate NY (jewelry, acts - it is shown and discussed as a desirable item, removing it would change the video's focus)
On-screen text
FAVORITE JULY PURCHASES
Transcript
favorite things I bought this month. I know I say this every month, but it was a really good shopping month. I love shopping in the summer. I know I'm going to be shopping in the fall. It keeps you entertained, it keeps me happy. So I'm going to show you everything I got that just makes me really happy. The first are these Clinique almost lipsticks. I got them in a few colors, but my favorite is definitely black honey. I'm pretty sure that that's the color that Ali uses in off campus. It's just like your lips but better. It's just such a nice everyday lip. I love it. If you've seen any of my videos for the last two months, you know I'm having a moment with DÔEN. They do summer so well. I got this one this month that has been on my body all month. It's the Frederica top. It's a really beautiful blush color. It's really a neutral, but also a color because it's pink. And I just love wearing pink. It makes me really happy. And it's just a really nice fit. Super flowy. I'll put a picture of the model wearing it so you can kind of see the vision. It's really a great throw on top, which is definitely my kind of top. Speaking of throw on tops, I got this long sleeve tee from Reformation that I have been absolutely loving. It's definitely my favorite long sleeve I own now. It cuts you off at the perfect length. I like that the sleeves don't go all the way down. So I'll put a picture of me wearing it so you can kind of see it. I style it with so many different ways. This picture I'm pretty sure I'm wearing it with my balloon pants from Reformation, but I wear it with skirts, shorts, pants, anything. It's just a really great basic. This would in a navy would be so good for the fall time. I was in LA earlier this month and I really needed some good sweatpants to travel back to Charleston with and I went into the Free People store and got these amazing pants that are flared at the bottom. These you guys, these feel like butter. Like I'm really surprised. I hadn't been into Free People movement in a really long time. But these are so good. They fit so well. They're flattering, comfy, soft, everything you want in a sweatpant, but they're also really flattering. Like I love this acid gray. I think it is so fun. I also got a sweatshirt to travel in. Airport outfit. It's the best airport outfit. This month I've been leaning into my jewelry. I love stacking whether that's necklaces, rings, earrings. I always have, but I'm really leaning into it this month. I got a few pieces that I have been obsessed with. This specific one is from Aurate New York. It is a tennis necklace. I think it's called the Unbroken Necklace. It's really good. Lap grown diamonds. A little pricey, but worth it if you wear it all the time like I do. And then this one is from Lili Claspe. It's just a nice thick chain with a little pendant. It's super nice. Dainty. Sometimes I want something a little bold, chunky, to layer with and these have been so good. Last but not least, I got this bag from Maison de Sabré that I have been absolutely loving. I needed a good everyday small bag. I have a lot of big bags and I love a catch-all sometimes, but sometimes you want something a little smaller, a little more curated. And this is perfect. It's from Maison de Sabré. I think I already said that. The color is so good. You can also add charms to it, which I think is so fun. I think these specific ones that have like the zipper or ear tags is going to be genius. I'm probably going to be using them for dog treats because that's just me. But this has been such a good purse to carry around all month. I've been loving it. I've gotten a lot of compliments on it too. That is it. We will see what I buy in August. I can't believe it's August next month. Crazy.
