reformation haul

@stephyschiller

55.4K followers · usually 10.4K views a post

Views

1.4M

Likes

14.5K

Comments

15

Shares

84

SoundTikTok sound · Mary Liz

View velocity

+146.1K views over 7.5d · ~19.4K/day · 7 observations

Promoted product

Reformationthereformation.com

Being naked is the #1 most sustainable option. Reformation is #2. We make sustainable clothing and accessories.

11 videos9 creators

Why it worked

The video leverages the popular "haul" format, showcasing desirable fashion items in a visually appealing way. The creator's direct modeling of the clothes allows viewers to see how the items fit and look, making it relatable and aspirational.

Summary

The creator showcases a haul of clothing from the brand Reformation. She models several outfits, including a white top with wide-leg pants, and a white top with black shorts, and then a white top with jeans.

Structure

1Introduction of haul items
2Trying on white top with white pants
3Trying on white top with black shorts
4

Original caption

keeping it all #reformationhaul #reformation #shoppinghaul #styleinspo @reformation

More from @stephyschiller

Product placement

Reformation: ACTS - The brand of clothing being shown and tried on. Removing it would change the video's topic. Reformation: APPEARS - The brand name on the clothing tags. Removing it would not change what happens in the video.