🚨 OPEN FOR 20 YEARS... AND I'M JUST FINDING OUT?! 😭

@trying.stuff.with.emily

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SoundTikTok sound · Austin Powers Theme (Soul Bossa Nova)

Promoted product

Southern Donuts

Why it worked

The video taps into the relatable surprise of discovering a long-standing local gem, creating a sense of shared discovery and encouraging community engagement through the question posed to viewers.

Summary

The creator discovers a local donut shop, Southern Donuts, that has been open for 20 years and expresses surprise at not knowing about it sooner. The video showcases the shop's offerings, including breakfast sandwiches, donuts, and Vietnamese coffee, with the creator highlighting the generous bacon portions in the sandwiches.

Structure

1Discovering a long-standing donut shop
2Expressing surprise at the duration of its operation
3Showcasing the variety of food and drinks
4Highlighting the generous sandwich fillings
5Asking viewers if they knew about the shop

Original caption

If you’re looking for a new breakfast spot, this is your sign! ☕🥪 They serve Vietnamese coffee (on the sweeter side), breakfast sandwiches, tacos, donuts, and kolaches. I discovered this hidden gem by accident, and now I’ve already visited three times 😍 Have y’all been here and never told me? 🤨 #vietnamesecoffee #hiddengems #houstoneats

More from @trying.stuff.with.emily

Product placement

Southern Donuts: ACTS - a donut shop where food is purchased. Removing it would change what happens in the video. Nestle Nesquik: APPEARS - a brand of chocolate milk shown on a large cutout, not interacted with. Removing it would not change what happens in the video.

Call to action

Have y'all been here and never told me?

On-screen text

OPEN FOR 20 YEARS... AND I'M JUST FINDING OUT?! 😭 4740 Dacoma St Houston, TX 77092 SOUTHERN DONUTS SPECIAL BACON & SAUSAGE SAUSAGE EGG & CHEESE Open Monday-Saturday 5am-12pm BOUDIN & CHEESE BOUDIN CHEESE & JALAPENO LARGE CHAPPELL HILL SAUSAGE & CHEESE JALAPENO QUESO & CHEESE SAUSAGE CHEESE & JALAPENO KOUNTRY BOY SAUSAGE & CHEESE BACON SAUSAGE & CHEESE JALAPENO PEPPERONI & CHEESE TOAST SAUSAGE EGG & CHEESE BACON EGG & CHEESE SPINACH WITH FETA CHEESE SAUSAGE NO CHEESE EGG KOLACHESE BACON EGG & CHEESE SAUSAGE EGG & CHEESE BACON EGG & CHEESE HAM EGG & CHEESE SAUSAGE EGG & CHEESE BACON EGG & CHEESE CROISSANT WRAPPED BACON SAUSAGE SPECIAL CROISSANT BOUDIN CROISSANT Bavarian Chocolate Strawberry Lemon Old Fashioned Vanilla Pink Sprinkle Sprinkle Filled & Topped Donuts 1 pc - $1.25 Half Dozen - $6.49 Dozen - $12.00 SOUTHERN DONUTS KOLACHES Small Jumbo Half Dozen $1.79 $3.59 One Dozen $10.59 $17.59 Boudin Kolache $3.29 $5.00 Breakfast Tacos Sausage Egg & Cheese Bacon Egg & Cheese Chorizo & Egg Croissants Plain Croissant $1.99 Sausage Egg & Cheese $3.99 Ham Egg & Cheese $3.99 Biscuits Sausage Egg & Cheese Bacon Egg & Cheese $4.29 $4.29 $3.99 $3.99 Bottle $2.89 Can $1.49 Nesquik Energy Drink Juices Water Beverages Coffee Powerade Gatorade Skittles Drink Frappuccino Arizona Green Tea Juice Box $1.89 $2.79 $1.69 $2.69 $4.59 $1.39 $1.29 DONUTS & COFFEE ~Have a break~

Transcript

tell me why I just discovered this place and the owner told me they've been here for over 20 years. I was like 20 years? So let's check it out together and look at these big old sandwiches. They're also not skipping out on the bacon. And I love that they have different options. I honestly just came for the Vietnamese coffee, but walking in here looking at this, I was like, yeah, I had to get myself a sandwich. But I don't know. Have you been here and you just didn't tell me? Or am I the only one just finding out about this place? But for research purposes, I've been here like three times. Come on, don't judge me. Look at that big slice of bacon. Look at that big slice of bacon. But I don't know. Have you been here and you just didn't tell me? Or am I the only one just finding out about this place? But for research purposes, I've been here like three times. Come on, don't judge me. Look at that big slice of bacon. Look at that big slice of bacon.