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172Talking HeadBefore / After hookLifestyle
Hook
Okay, homemade coffee really does hit different
@trying.stuff.with.emily
2.9K followers · usually 931 views a post
Views
159.7K
Likes
1.6K
Comments
28
Shares
28
Promoted product
Trader Joe's Bourbon Vanilla Bean Paste
Why it worked
The video taps into the popular 'home cafe' trend, showing a satisfying DIY process for a popular drink. The use of a recognizable ingredient (Trader Joe's vanilla bean paste) adds relatability and aspirational value.
Summary
The creator makes a homemade vanilla bean syrup using Trader Joe's Bourbon Vanilla Bean Paste and then uses it to create a horchata latte. The video shows the process of making the syrup and assembling the drink.
Structure
- 1Making vanilla bean syrup
- 2Adding syrup and milk to a glass
- 3Adding coffee to the glass
- 4Showing the finished horchata latte
- 5Taking a sip and reacting
Product placement
Original caption
Made my vanilla bean syrup from scratch and used it in a homemade horchata latte… yeah, I fear my home café era has officially begun 😭☕️🤎 The homemade vanilla syrup made SUCH a difference. And yes, we’re ignoring how much vanilla bean paste came out at the beginning 😂 #HorchataLatte #HomeCafe #HomemadeCoffee #VanillaBeanSyrup #CoffeeTok
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