Why did nobody tell me this?

@jackjerry

2.4M followers · usually 49.2K views a post

Views

2.5M

Likes

59.7K

Comments

12.5K

Shares

1.0K

SoundTikTok sound · petal

View velocity

+72 views over 5.2d · ~14/day · 5 observations

Why it worked

The video leverages a surprising and visually interesting discovery related to a popular artist, encouraging immediate audience engagement through a call to action for ranking albums and sharing favorite songs.

Summary

The creator shares a discovery about how searching for "Ariana Grande Petal" on TikTok results in a flower filter with Ariana Grande's face in the center. They then discuss the album's marketing, its perceived mix of eras, and the music video's subliminal messages, before asking viewers to rank her albums and share their favorite songs.

Structure

1Discovery of the "Petal" filter on TikTok
2Discussion of the album's marketing and themes
3Viewer engagement prompt: album ranking and favorite song
4Creator's meta-commentary on filming and audience reaction

Product placement

Ariana Grande (musician): appears as the subject of discussion and her album "Petal" is the focus. Removing her name would change the topic. TikTok (app): appears as the platform where the video is posted and where search is demonstrated. Removing it would change the context of the video.

Call to action

Rank her albums/tell me your favorite song

On-screen text

Why did nobody tell me this? "Ariana Grande Petal" "Ariana Grande" "Petal" Petal ariana grande petal ariana grande petal ariana grande all songs Ariana Grande's eighth studio album is out now. Listen Now Good? 👍 Bad? 👎 Mix of all eras? Petal Music Video Why did nobody tell me this? Side note: Rank her albums/tell me your favorite song

Original caption

Ariana Grande Petal thoughts? #arianagrande #petal #ag8

More from @jackjerry

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Transcript

Why did nobody tell me this? If you search Ariana Grande Petal, Ariana Grande or just Petal into the TikTok search bar, Petal Ariana Grande, Petal Ariana Grande all songs, Ariana Grande herself is going to show up as a giant flower on your screen and her head is the center of the flower. I don't know who came up with this marketing, but this is actually so funny. Like, do you guys actually like the album? What is your favorite song? You guys also think that this is a mix of all eras? Like Dangerous Woman, Thank U, Next, Eternal Sunshine, everything all combined. Have you seen the Petal music video yet? There are so many subliminal messages. It is insane. These are the only keywords that I found to work. If you find any others that work, let me know. Also let me know, did you love the album? Did you hate it? What is your favorite song? What is your least favorite song? I actually think I need you guys to rank her albums from best to worst in the comments because I'm seeing so many mixed views and people are already hating on the album and it hasn't even been out for 24 hours. Also let me know, did you love the album? Did you hate it? What is your favorite song? What is your least favorite song? Side note: I think this is so funny. You can literally see me recording right here. Like that is literally my camera on the ceiling. Like that's kind of funny. Okay, now go rank her albums and tell me your favorite song.