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29.8Talking HeadDirect Question hookLifestyle
Hook
"Petal" Am I the only one who thought it dropped at midnight 🥺😭😂
@elliemcadams5
15.1K followers · usually 796 views a post
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23.7K
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917
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Why it worked
The creator taps into the anticipation and shared experience of fans waiting for a highly anticipated music release, using relatable frustration and excitement to engage her audience.
Summary
The creator expresses her excitement for Ariana Grande's new album "Petal" but is frustrated that she stayed up waiting for a midnight release, only to realize it drops at 5 AM. She shows off her "petal"-themed nails and eagerly anticipates listening to the album.
Structure
- 1Expresses anticipation for "Petal" album release
- 2Realizes the release time is 5 AM, not midnight
- 3Shows off "petal"-themed nails
- 4Expresses excitement for the new era
- 5Asks for spare tickets to an August event
Product placement
Petal (music album) - ACTS - it is the subject of the video, the creator is discussing its release and her excitement for it. Removing it would change the entire topic of the video.
Ariana Grande (artist) - APPEARS - she is mentioned as the artist of the album. Removing her name would not change what happens in the video.
On-screen text
"Petal"
Am I the only one who thought it dropped at midnight 🥺😭😂
Original caption
Petal ❀ ⋆｡˚ I am so friiiiikin excited but I’m livid I sat up assuming it came out at midnight LOL never mind🤣🤣 . #petal #petalarianagrande #arianagrande #newalbum #newmusicfriday @arianagrande
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