Libros de marketing (PDF o en físico)

@lunamarketinggirly

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Fundamentos de Marketing

Why it worked

The video provides valuable, actionable recommendations for a specific audience (marketing students) and highlights that two of the recommended resources are free, increasing accessibility and appeal.

Summary

The creator recommends three marketing books for students. The first two are free PDFs, and the third is a paid book. The recommendations cover foundational marketing principles, brand storytelling, and consumer psychology.

Structure

1Introduction to marketing books
2Fundamentos de Marketing by Kotler & Armstrong
3Building a Story-Brand by Donald Miller
4Psicología del consumidor y neurocopywriting
5Conclusion on book choices

Product placement

Original caption

Replying to @Yoel Acosta Caraball Si estás estudiando Marketing por tu cuenta o en la u pero quieres seguir adquiriendo conocimiento, te traigo tres libros (los dos primeros PDF totalmente gratis) #estudiantesdemarketing #marketingtips #marketing #mercadeo #mercadeoypublicidad

More from @lunamarketinggirly

More breakout videos from this creator.

Fundamentos de Marketing (Kotler/Armstrong): ACTS - This is a foundational marketing textbook that explains marketing concepts from scratch. Removing it would change the video's content as it's the first recommended resource. Pearson: APPEARS - Publisher logo on the book cover. Removing it would not change the video's content. Cómo construir una Story-Brand (Donald Miller): ACTS - This book teaches how to communicate a brand's message effectively by defining the customer as the hero. Removing it would change the video's content as it's the second recommended resource. Psicología del consumidor y neurocopywriting: ACTS - This book explains why we buy things and how to write messages that connect with consumers, focusing on emotional connection and applied neuroscience. Removing it would change the video's content as it's the third recommended resource. Social Business: APPEARS - Publisher logo on the book cover. Removing it would not change the video's content.

On-screen text

Libros de marketing (PDF o en físico)

Transcript

Si estás estudiando Marketing por tu cuenta o en la u pero quieres seguir adquiriendo conocimiento, te traigo tres libros (los dos primeros PDF totalmente gratis) Fundamentos de Marketing de Kotler y Armstrong. Hemos hablado antes de Kotler en este perfil, es el padre del marketing moderno. Te explica literalmente desde cero qué es el marketing, cómo se segmenta el mercado, qué es el mix de marketing. Es la enciclopedia que necesitas meterte antes de meterte a cosas más avanzadas. Building a Story-Brand te enseña a cómo comunicar tu marca de forma simple. Junto a tu curiosidad, este libro es muy famoso por el método de definir al cliente como el héroe. Y si de pronto sientes que los otros libros de marketing son muy técnicos, hablan con muchos tecnicismos, este es para ti. Psicología del consumidor y neurocopywriting. Explica por qué compramos las cosas y cómo escribir mensajes que conecten, se especializa más en conexión emocional y neurociencia aplicada.