¿MARKETING ES VENDER?

@lunamarketinggirly

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SoundTikTok sound · Dai Dai

Why it worked

The video effectively challenges a common misconception about marketing by using a quote from a renowned expert and relatable examples. The use of visually appealing product shots and clear, concise explanations makes the content engaging and shareable.

Summary

This video explains that marketing is not just about selling, but about creating genuine value and community for customers. It uses a quote from Philip Kotler and examples like Dior lip gloss to illustrate how effective marketing makes a product desirable before a sale is even attempted.

Structure

1Questioning if marketing is just selling
2Introducing Philip Kotler's definition of marketing
3Explaining that good marketing reduces the need to sell
4Showing examples of desirable products (Dior lip gloss)
5Defining marketing as creating value and community
6Concluding that marketing is about connection, not just selling

Product placement

Philip Kotler (person): is presented as the father of modern marketing and his quote about marketing's objective is used. Removing him would change the video's premise. Kodak (company): mentioned as an example of a company that failed to adapt. Removing it would change the example. Dior (brand): visible on lip gloss bottles. It merely appears. Removing it would not change the video.

Call to action

Original caption

Philip Kotler dijo que el objetivo del marketing es reducir la necesidad de vender. Si estudias mercadeo y tu familia cree que solo aprendes a “vender cosas”, este video es para ti 💛 #matketing #marketingdigital #estrategiasdemarketing #philipkotler #marketingtips

More from @lunamarketinggirly

On-screen text

¿MARKETING ES VENDER? no pensarás lo mismo después de ver este video FILIP KOTLER THE FATHER OF MODERN MARKETING © 2019 marketing Right now I'm working with an interesting company. All of you know about a company called Kodak, don't you? objetivo reducir de nuevo necesidad sea bien marketing convencerte la ofrezcan ese que marketing una con marketing verdad productos genuino está comunidad gente eso vender LA diga solo video

Transcript

Si crees que el marketing es solo vender, estás muy equivocado. Philip Kotler, padre del marketing moderno dijo que el objetivo del marketing es reducir la necesidad de vender. Léelo de nuevo. Reducir la necesidad de vender. O sea, que si una marca hace bien su trabajo de marketing, no necesita convencerte de nada. Tú ya la quieres antes de que te ofrezcan algo. ¿Por qué compraste el avial de road sin que nadie te lo vendiera? Marketing. ¿Qué sabes que una marca es tu way con solo ver el packaging? Marketing. El marketing de verdad no empuja productos, crea un valor genuino para el cliente. Y de esta forma construye una comunidad haciendo que la gente se sienta vista. Y eso no es solo vender, es conectar. Entonces, la próxima vez que alguien te diga que el marketing es solo ventas, mándale este video.