How Steve Lacy's song got in Spider-Man: BND

@ign

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Why it worked

The video leverages the popularity of both Steve Lacy and the Spider-Man franchise, creating intrigue around how a musician's work gets into a major film. The personal anecdote of meeting the director and discussing creative processes makes the story relatable and engaging.

Summary

Steve Lacy discusses how his music ended up in the Spider-Man movie "Brand New Day." He explains that he met with the director, Destin Daniel Cretton, and they had a conversation about creativity and emotions, which led to his music being featured.

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Transcript, structure and on-screen text

5 beats, a 177-word transcript and 41 lines of on-screen text — the parts you need to write your own version.

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The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.

Original caption

Steve Lacy hit it off with Spider-Man director Destin Daniel Cretton when they discussed music for Brand New Day. #spiderman #stevelacy #destindanielcretton #music #ign