unboxing time

@caeitlynn

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SoundTikTok sound · biscuits

Promoted product

Charles & Keith

Shop the official CHARLES & KEITH website for the latest in women's and kids' fashion, including bags, shoes and accessories. Check out the new arrivals today.

2 videos2 creators

Why it worked

The video leverages the popular 'unboxing' format with visually appealing fashion items from a well-known brand, incorporating a discount code to incentivize purchases and engagement.

Summary

The creator unboxes a new bag and pair of shoes from Charles & Keith. She showcases the 'Aislin Hobo Bag' and the 'Aether Split Toe Mary Janes', highlighting their design and comfort.

Structure

1Introduction and unboxing of package
2Revealing the bag and its details
3Revealing the shoes and their details
4Trying on the shoes and discussing comfort

Original caption

unboxing!! ⸜(｡˃ ᵕ ˂ )⸝♡ NEW BAG NEW SHOES!! #charlesandkeith #unboxing #fyp

More from @caeitlynn

Product placement

Charles & Keith (brand): ACTS - the creator receives and unboxes items from this brand, and shows them off. Removing it would change what happens in the video. Aislin Hobo Bag (product): ACTS - the creator shows the bag, describes its material and buckle. Removing it would change what happens in the video. Aether Split Toe Mary Janes (product): ACTS - the creator shows the shoes, describes their comfort and material. Removing it would change what happens in the video.

Call to action

use code COMACADEMY10-CAITLYNN for 10% off!

On-screen text

unboxing time charles & keith (their new collection) Aislin Hobo Bag use code COMACADEMY10-CAITLYNN for 10% off! Aether Split Toe Mary Janes CHARLES & KEITH

Transcript

unboxing time guys I got this package from Charles & Keith and I'm so excited to show you what's inside I ordered something that I feel like won't be everyone's cup of tea but let's see how it looks I love Charles & Keith I've been buying from them since I was in high school because I would go back and forth to Singapore a lot and they're Singaporean brand and it's so cool to see how much they've grown over the years it's a bag and a pair of shoes Aislin Hobo Bag How gorgeous is this I love the gold buckle this suede shoes three two one Aether Split Toe Mary Janes They're like little tabbies How freaking cute Oh really soft material too They're actually so comfy because they're a little bit wider at the front too so it doesn't like squeeze your toes together And like the little bow detail as well I cannot wait to wear these babies out