unboxing CHARLES & KEITH

@you_ng_b_

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SoundTikTok sound · Sakura-lined street

Promoted product

Charles & Keith bag and shoes

Shop the official CHARLES & KEITH website for the latest in women's and kids' fashion, including bags, shoes and accessories. Check out the new arrivals today.

Why it worked

The video taps into the popular unboxing trend and showcases desirable fashion items from a recognizable brand, creating aspirational content that resonates with viewers interested in fashion and lifestyle.

Summary

The creator unboxes a PR package from Charles & Keith, revealing a black handbag and brown heels. She expresses her excitement and satisfaction with the items, highlighting the bag's versatility and the shoes' texture and details.

Structure

1Introduction and excitement for PR package
2Unboxing the bag and shoes
3Showcasing the black handbag and its features
4Showcasing the brown heels and their details

Original caption

I got it guys 😭😭 I GOT A PR PACKAGE FROM CHARLES & KEITH HUHUUU 😭 I love these pieces so much lmao all I can say is I’m so happy and they’re perfect hahahah #unboxing #imwithcharleskeith #charleskeithcommunity #styleinspo #microinfluencer

More from @you_ng_b_

Product placement

Charles & Keith (brand): Appears as a logo on the box and is mentioned in the on-screen text and transcript. Removing it would change the context of the unboxing. Charles & Keith (brand): Appears as a logo on the box and is mentioned in the on-screen text and transcript. Removing it would change the context of the unboxing.

Call to action

stay tuned for my styling video.

On-screen text

unboxing CHARLES & KEITH PR PACKAGE WITH ME I literally just started posting October last year And now... girls, this is your sign to keep going. Like just Oh my gosh, I'm so happy. I'm really so happy. So they sent me I'm guessing this is the bag and these are the shoes. It's literally so pretty, guys Oh I'm a colourful girl and this is a black bag but if I were to only have one bag in my wardrobe, it has to be black. You can never go wrong with a black bag. This is just This is literally the perfect size for an everyday bag, though the straps are and it also comes with this. Now let's see the shoes. Look at the texture It also has this lock pendant, which is such a cute touch. And that's I'm really so happy with everything Thank you, Charles and stay tuned for my styling video.

Transcript

I got it guys 😭😭 I GOT A PR PACKAGE FROM CHARLES & KEITH HUHUUU 😭 I love these pieces so much lmao all I can say is I’m so happy and they’re perfect hahahah I literally just started posting October last year And now... girls, this is your sign to keep going. Like just Oh my gosh, I'm so happy. I'm really so happy. So they sent me I'm guessing this is the bag and these are the shoes. It's literally so pretty, guys Oh I'm a colourful girl and this is a black bag but if I were to only have one bag in my wardrobe, it has to be black. You can never go wrong with a black bag. This is just This is literally the perfect size for an everyday bag, though the straps are and it also comes with this. Now let's see the shoes. Look at the texture It also has this lock pendant, which is such a cute touch. And that's I'm really so happy with everything Thank you, Charles and stay tuned for my styling video.