I don't care if Monday's

@dreamylumi3

41.8K followers · usually 34.1K views a post

Views

915.8K

Likes

186.1K

Comments

564

Shares

6.3K

SoundTikTok sound · Friday I'm In Love

Promoted product

Hollister

Hollister is a clothing brand offering a range of apparel, including t-shirts, shorts, swimwear, and jeans, often styled with a Y2K aesthetic.

25 videos13 creators

Why it worked

The video taps into the popular Y2K aesthetic and the 'outfit of the day' trend, providing visually appealing and aspirational fashion content. The use of a song lyric about not caring about weekdays and being in love with Friday creates a relatable and engaging narrative.

Summary

The video showcases five different outfits for each day of the week, styled with a Y2K aesthetic. Each outfit is laid out flat with accompanying accessories, and text overlays indicate the day of the week and a mood associated with it.

Structure

1Monday outfit reveal
2Tuesday outfit reveal
3Wednesday outfit reveal
4

Original caption

Full week of outfits :)) #downtowngirl #y2k #OOTD #outfitinspo #hollister

More from @dreamylumi3

Product placement

Hollister: ACTS - The brand logo is visible on the jeans and the creator's bio link leads to a Hollister Style Hub page. Removing it would change the context of the video as it's a fashion haul/inspo video featuring Hollister items. Coach: APPEARS - A handbag with the Coach logo is visible in multiple outfits. Removing it would not change what happens in the video. Converse: APPEARS - Shoes with the Converse logo are visible in multiple outfits. Removing it would not change what happens in the video. Dr. Martens: APPEARS - Shoes with the Dr. Martens logo are visible in multiple outfits. Removing it would not change what happens in the video.