hollister Fall Collection haul

@dreamylumi3

47.6K followers · usually 31.9K views a post

Views

625.2K

Likes

111.7K

Comments

306

Shares

6.7K

SoundTikTok sound · Cross Your Mind

View velocity

+31.9K views over 21.1d · ~1.5K/day · 4 observations

Promoted product

Hollister

give your clothes a good story

35 videos15 creators

Why it worked

The video effectively uses a soft sell approach by showcasing desirable fall fashion items from a popular brand, coupled with a clear call to action directing viewers to a personalized storefront. This taps into the viewer's interest in fashion hauls and provides a direct path to purchase.

Summary

The video showcases a haul of Hollister's fall collection, featuring a jacket, a striped long-sleeve shirt, and a black camisole. The creator directs viewers to their storefront link in their bio to shop the items.

Structure

1Introduction with Hollister shopping bag
2Showcasing a brown jacket
3Displaying a striped long-sleeve shirt
4Presenting a black lace camisole

Original caption

@hollister #hollisterpartner everything’s so cute! I’ll add these items to my storefront as soon as they release on the website! #downtowngirl #y2k #fall #haul

More from @dreamylumi3

Product placement

Hollister (clothing brand): ACTS - appears on clothing items, on the shopping bag, and on tags. Removing it would change what happens in the video because it identifies the brand of the clothing being shown.