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All breakouts
25.7Talking HeadOther hookLifestyle
Hook
WHOA,
@iamjaycarvalho
193.9K followers · usually 15.9K views a post
Views
391.4K
Likes
76.7K
Comments
532
Shares
8.2K
Why it worked
The video uses a dramatic and energetic hook with exaggerated reactions to a common problem (heat), making it relatable and attention-grabbing.
Summary
The creator dramatically stops the viewer from scrolling, revealing a large fan and exclaiming about how hot it is and how the fan is a "beast" that is "winning" against the heat.
Structure
- 1Stop scrolling
- 2Reveal the fan
- 3Exclaim about the heat
- 4Praise the fan's power
On-screen text
WHOA,
WAIT.
DON'T
SCROLL.
GOT
YOU.
BIGGEST
FAN!!!
YOU'RE
SO
HOT!!!!
GOING
BEAST!!!
WINNING!!!
TO
DON'T
TURN
IT
DOWN!!
LET'S
GOOO
Transcript
WHOA, WAIT. DON'T SCROLL. GOT YOU. BIGGEST FAN!!! YOU'RE SO HOT!!!! GOING BEAST!!! WINNING!!! TO DON'T TURN IT DOWN!! LET'S GOOO
Original caption
I got something for you.
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