Why it worked
The video taps into the relatable experience of setting up a first apartment, showcasing a haul of everyday essentials from a popular European drugstore chain. The 'shop with me' format and ASMR-like sounds of products being placed in the cart create an engaging and satisfying viewing experience.
Summary
The video shows a person shopping at a dm store for household and personal care items for their first apartment. They pick up various products like hairspray, foot care items, cleaning supplies, pet food, and toiletries, placing them into their shopping cart.