ikea shopping for our first apartment

@beautyandorganizing

787.7K followers · usually 14.3K views a post

Views

758.8K

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82.5K

Comments

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SoundTikTok sound · original sound - beautyandorganizing

Promoted product

IKEAikea.com

IKEA offers furniture and home goods, including desks, rugs, and the SKÅDIS pegboard system, for various living spaces.

24 videos20 creators

Why it worked

The video taps into the relatable experience of furnishing a first apartment, a significant life event for many. The ASMR-style shopping and the visual appeal of organizing a new home create a satisfying and aspirational viewing experience.

Summary

The video shows a person shopping at IKEA for items for their first apartment. They place various kitchenware items, including knives, a baking mold, glasses, and storage containers, into their shopping cart.

Structure

1Entering IKEA and getting a shopping cart
2Selecting a knife set
3Selecting a baking mold
4

Original caption

Shop with me 🏠🔑🤍 #shopwithme #asmrsounds #asmr #ikeashopping #newapartment

More from @beautyandorganizing

Product placement

IKEA: a Swedish furniture and home goods retailer. It ACTS as the place where the video creator shops for items. Removing it would change what happens in the video. IKEA App: an application for IKEA. It APPEARS on a sign in the video. Removing it would not change what happens in the video. HÄCKIG: a set of knives. It ACTS as an item being purchased. Removing it would change what happens in the video. BÄKTIDER: a baking mold. It ACTS as an item being purchased. Removing it would change what happens in the video. PÄRLGLADA: drinking glasses. It ACTS as an item being purchased. Removing it would change what happens in the video.