Matilda Cake, can you say no to it?

@rejy_thefoodie

3.5K followers · usually 1.1K views a post

Views

468.1K

Likes

15.9K

Comments

129

Shares

11.3K

SoundTikTok sound · original sound - pattywhoa

Promoted product

Matilda Cake

2 videos2 creators

Why it worked

The video leverages the visual appeal of a decadent chocolate cake with a satisfying chocolate sauce pour, a common trigger for food cravings and engagement on social media. The "can you say no to it?" hook and the direct "eat it" call to action, even with the creator's refusal, create a sense of desire and interaction.

Summary

The video showcases the "Matilda Cake" by Haute Dolci, a rich chocolate cake being prepared and presented. The creator initially asks if the viewer can resist the cake, then proceeds to pour chocolate sauce over it before inviting viewers to eat it, though the creator declines.

Structure

1Introduction of the Matilda Cake
2Pouring chocolate sauce over the cake
3Presentation of the finished cake
4Invitation to eat the cake

Original caption

Matilda Cake, can you say no to it? #matildacake #chocolate #cake #sweet #Love

More from @rejy_thefoodie

Product placement

Matilda Cake by Haute Dolci (ACTS): This is the name of the cake being presented and served. Removing it would change what happens in the video as it is the central focus. Haute Dolci (APPEARS): This is the brand name associated with the Matilda Cake. Removing it would not change what happens in the video, as the cake itself is the focus.

Call to action

Eat it

On-screen text

MATILDA CAKE by HAUTE DOLCI

Transcript

Matilda Cake, can you say no to it? smells chocolatey eat it I don't want any, thank you.

Back to school 😊 And just like that 6 weeks holidays is over. Children are back