12 layers of pure happiness.

@yurikwonn

44.9K followers · usually 14.9K views a post

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55.3K

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3.1K

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SoundTikTok sound · Married Life

Promoted product

Bertha

Why it worked

The video taps into the popular trend of "food ASMR" and "mukbang" by showcasing a visually appealing and decadent dessert. The creator's enthusiastic reaction and the sheer size of the cake create a sense of indulgence and FOMO (fear of missing out), encouraging viewers to seek out the product.

Summary

The creator introduces a large, 12-layer chocolate cake named Bertha, a collaboration between Messina and Get Baked. She expresses her delight with the cake's appearance and taste, despite its $40 price tag, concluding it was worth it.

Structure

1Introduction of the cake and its name, Bertha
2Revealing the cake and its impressive layers
3Mentioning the price and the collaboration
4Taking a bite and expressing enjoyment
5Concluding that the cake is worth the cost

Original caption

Bertha, it was nice while it lasted #messina #bertha #getbaked #chocolatecake @gelato messina

More from @yurikwonn

Product placement

Messina: This is a bakery brand that collaborated with Get Baked to create a cake. It appears on the box and packaging. Removing it would change the context of the collaboration. Get Baked: This is a bakery brand that collaborated with Messina to create a cake. It appears on the box and packaging. Removing it would change the context of the collaboration. Bertha: This is the name given to the 12-layer chocolate cake. It appears on the box and is spoken by the creator. Removing it would change the context of the video. Chocolate cake: This is the food item being shown and eaten. It is the subject of the video. Removing it would make the video nonsensical.

On-screen text

12 layers of pure happiness. I just picked up my new friend: BERTHA Let me introduce you to her. Everyone... Meet Bertha :D Bertha was $40, and she's pretty hefty guys... Selfie time Look how pretty she is though. She's like a work of art. Look at those layers?! Bertha is Messina's collab with Get Baked. 12 LAYER chocolate cake. 1 2 3 4 5 6 7 8 9 10 11 12 Oh my god. It's actually like come on a slice of cake? Yes, I did. and I can do whatever I want. I needed this. I mean, if you don't like chocolate, you might not like this. But like.... Who doesn't like chocolate? I'll just have a slice of cake please. Just a slither. I don't even care about that. Definitely worth it. You guys wanna a bite?

Transcript

12 layers of pure happiness. I just picked up my new friend: BERTHA Everyone... Meet Bertha :D Bertha was $40, and she's pretty hefty guys... Selfie time Look how pretty she is though. She's like a work of art. Look at those layers?! Bertha is Messina's collab with Get Baked. 12 LAYER chocolate cake. 1 2 3 4 5 6 7 8 9 10 11 12 Oh my god. It's actually like come on a slice of cake? Yes, I did. and I can do whatever I want. I needed this. I mean, if you don't like chocolate, you might not like this. But like.... Who doesn't like chocolate? I'll just have a slice of cake please. Just a slither. I don't even care about that. Definitely worth it. You guys wanna a bite?