Why it worked
The post likely resonated with a large audience of students and parents navigating the college application process by evoking nostalgia and shared experiences related to standardized testing and university applications. The use of recognizable logos and a relatable theme contributed to its engagement.
Summary
The first slide shows the Common App logo with various university logos in the background, overlaid on a beach sunset. The second slide features a young girl in a pink jacket with logos for Ravenna, ISEE, ERB, and The Iowa Tests. The post appears to be a nostalgic reflection on the college application process and standardized testing.
Structure
- 1Common App and university logos
- 2Childhood memories and joy
- 3Standardized testing logos
- 4Relatable content for seniors
Product placement
The video displays logos of various educational institutions and testing services, including Common App, CSU, Ivy League, College Board, University of California, Ravenna, ISEE, ERB, and The Iowa Tests. These are presented as part of a reflection on the college application process.
On-screen text
common app
CSU
The California State University
THE
IVY
LEAGUE
College Board
UNIVERSITY
OF
CALIFORNIA
Ravenna
ISEE
Independent School Entrance Exam
ERB
THE
IOWA
TESTS