Product placement
Essence (brand): appears as a logo on the advent calendar and on individual products. Its presence is incidental to the video's main content, but it identifies the brand of the advent calendar and its contents. Removing it would not change what happens in the video. Essence (brand): acts as the brand of the advent calendar and its contents. The video is about unboxing and reviewing products from this brand. Removing it would change the subject of the video.