Mac & Cheese Ramen in H-E-B

@michellenunezflores

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23.8K

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239

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SoundTikTok sound · original sound - michellenunezflores

Promoted product

Otoki Cheesy Ramen

Why it worked

The video taps into the popular trend of unique food finds and comfort food combinations, specifically highlighting a product from a well-known regional grocery store (H-E-B) which resonates with a specific audience.

Summary

The creator searches for and finds Otoki Cheesy Ramen at H-E-B. She prepares and tastes the ramen, describing it as a delicious combination of mac and cheese and ramen with a hint of spice.

Structure

1Searching for Otoki Cheesy Ramen at H-E-B
2Finding the ramen in the store
3Preparing the ramen
4Tasting and describing the ramen
5Expressing obsession with the flavor

Product placement

Otoki Cheesy Ramen (ACTS - it is prepared and eaten, its taste is described; removing it would change the video) H-E-B (APPEARS - it is the store where the product is purchased; removing it would not change the video) Slurp with OTOKI (APPEARS - it is a brand/account tag; removing it would not change the video)

Original caption

New H-E-B find unlocked ✨🍜🧀 I picked up Otoki Cheesy Ramen and it made the easiest cheesy comfort meal! Definitely adding this to my grocery list! 🤝🏼 @Slurp with OTOKI #cheesyramen #heb #hebfind #viralgrocery

More from @michellenunezflores

Call to action

Definitely adding this to my grocery list!

On-screen text

Mac & Cheese Ramen in H-E-B

Transcript

On the hunt for this cheesy ramen I've been seeing at H-E-B. I'm here today to see if I can find it. You guys, this ramen literally tastes like mac and cheese and ramen at the same time and it has a little spice to it. I'm obsessed.