DID YOU HEAR

@michellenunezflores

11.4K followers · usually 1.6K views a post

Views

28.1K

Likes

2.3K

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SoundTikTok sound · original sound - michellenunezflores

Promoted product

El Don de las Nieves

Why it worked

The video taps into nostalgia and a sense of urgency by highlighting local businesses in a mall that is slated for closure, encouraging community support.

Summary

The video highlights local businesses still operating at Ridgmar Mall, which has been sold and is planned to become a logistics center. The creator specifically showcases "El Don de las Nieves" in the food court, encouraging viewers to support these businesses before they are gone.

Structure

1Introduction to Ridgmar Mall's sale and future plans
2Highlighting remaining local businesses
3Showcasing "El Don de las Nieves" food stall
4Creator orders and enjoys ice cream and a mangonada
5Call to action to support the businesses

Original caption

Ridgmar Mall may be entering a new chapter. After the recent news about the property being sold for a future logistics center, I wanted to highlight some of the businesses that are still here! 🫶🏼 I stopped by El Don de las Nieves in the food court! @El Don de las nieves If you’re in Fort Worth, consider stopping by and supporting the local businesses that are still at Ridgmar! ❤️ 📍Ridgmar Mall | Fort Worth, TX #RidgmarMall #FortWorthTX #FortWorthFoodie #DFWFoodie #FortWorthThingsToDo

More from @michellenunezflores

Product placement

Ridgmar Mall: APPEARS - it is the location of the video, and its name is visible on the building. Removing it would change the context of the video. El Don de las Nieves: ACTS - it is a food business where the creator buys and eats food. Removing it would change the video's focus. Texas Cafe Food Court: APPEARS - it is a sign indicating a part of the mall. Removing it would not change the video's focus.

Call to action

so come support these businesses while they're still here.

On-screen text

DID YOU HEAR WAS RECENTLY SOLD AND IT'S PLANNED LOGISTICS CENTER? BUT BEFORE YOU THERE ARE STILL LOCAL BUSINESSES HERE LOVE. EL DON DE LAS NIEVES IN TRIED WAS SO SOME ICE CREAM A MANGONADA SO COME SUPPORT THESE BUSINESSES WHILE THEY'RE STILL HERE.

Transcript

Did you hear that Ridgmar Mall was recently sold and it's planned logistics center? But before you count the small out, there are still local businesses here that deserve some love. I stopped by El Don de las Nieves in the food court. If you're in Fort Worth, consider stopping by and supporting the local businesses that are still at Ridgmar. I got some ice cream and I got a mangonada. So come support these businesses while they're still here.