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269Silent UGCSocial Proof hookLifestyle
Hook
I got so much hate for this
@satisfactile
6.0K followers · usually 17.1K views a post
Views
4.6M
Likes
7.1K
Comments
88
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View velocity
+392 views over 6.2d · ~64/day · 6 observations
Why it worked
The video likely worked due to its satisfying ASMR-like qualities of breaking the tile clips, combined with the relatable frustration expressed in the on-screen text, appealing to DIY and construction communities.
Summary
The video shows tile leveling clips being struck with a tool, presumably to break them off after tiling. The on-screen text expresses a strong dislike for this process.
Structure
- 1Close-up of tile leveling clips on a floor
- 2A tool strikes the clips
- 3Clips break and are removed
- 4On-screen text expresses frustration
On-screen text
I got so much hate for this
Original caption
Tile levelling clips being hit off ready for grouting...no clean up required 🫣 @QEP Home Improvement #asmr #tiling #DIY #satisfying #construction
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