Why it worked
The post leverages a popular product in the beauty/haircare niche and uses a native mention approach with Arabic text and emojis, appealing directly to a specific audience interested in hair health and beauty products.
Summary
The post features three bottles of Kerastase Genesis Serum Anti-Chute Fortifiant, with on-screen text in Arabic expressing a greeting and gratitude for the product, highlighting its benefit for hair fall. The creator implicitly recommends it as a must-have in their hair care routine.
Structure
- 1Greeting and product introduction
- 2Highlighting the product's benefit (hair fall)
- 3Expressing gratitude and recommendation
Product placement
Kerastase Genesis Serum Anti-Chute Fortifiant (Acts: This serum is presented as a hair care product that helps with hair fall. The creator states it is essential for their routine and thanks the viewer, implying a positive endorsement. Removing it would change the focus of the post from hair care to a general greeting.)