This is how much hair I was losing every time I brushed my hair 😭

@catherinemaaaae

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SoundTikTok sound · original sound - Catherine Sanchez

Promoted product

Kérastase Genesis Serum

2 videos2 creators

Why it worked

The video effectively uses a visual 'before and after' comparison over several weeks to demonstrate the product's efficacy in reducing hair fall, making the results tangible and relatable for viewers experiencing similar issues.

Summary

The creator shares their journey using Kérastase Genesis Serum to combat hair loss. After six weeks of consistent use, the video shows a significant reduction in hair fall, demonstrating the product's effectiveness.

Structure

1Showing significant hair loss after brushing
2Introducing Kérastase Genesis Serum
3Demonstrating the routine of applying the serum
4Showing weekly progress of reduced hair fall
5

Original caption

Trusting the process ✨ @Kérastase #KerastaseAD #GenesisChallenge #GenesisHairBrushChallenge

More from @catherinemaaaae

Product placement

Kérastase Genesis Serum: ACTS - it is applied to the scalp to reduce hair fall. Removing it would change the video's outcome. Kérastase Genesis Hair Brush: ACTS - it is used to brush hair, and the amount of hair lost is shown on it. Removing it would change the video's outcome.

On-screen text

This is how much hair I was losing every time I brushed my hair So I started my Genesis Serum journey.. My Genesis routine ✓ 4 doses on scalp ✓ Gentle massage ✓ Leave in ✓ Daily use WEEK 1 WEEK 2 WEEK 3 WEEK 6 BEFORE AFTER 6 weeks of using Genesis Anti-Hairfall Serum ✨ Helps reduce hair fall due to breakage