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99.7Silent UGCOther hookLifestyle
Hook
On a MISSION (2nd place) to find this Schnauzer!
@bujewelry
2.5K followers · usually 401 views a post
Views
40.0K
Likes
1.8K
Comments
104
Shares
740
Why it worked
The video taps into the relatable experience of searching for a specific item in a store, especially during a popular shopping season like Halloween. The use of on-screen text and a playful tone creates engagement.
Summary
The creator is on a mission to find a specific schnauzer decoration at TJ Maxx. The video shows various Halloween decorations in the store as the creator searches for the item.
Structure
- 1Searching for a schnauzer decoration
- 2Showing Halloween decor at TJ Maxx
- 3Asking "Where are you?"
Product placement
TJ Maxx: (a) it APPEARS - a corner watermark, a channel or studio logo, an end card, a credit, a name on clothing, a repost stamp. Removing it would not change what happens in the video. Schnauzer: (a) it ACTS - it is the object of the search. Removing it would change what happens in the video.
On-screen text
On a
MISSION (2nd place)
to find this
Schnauzer!
Where
Are
You????
Original caption
Ok, 2nd place and I failed again @TJ Maxx It’s ok…, I’m #onamission to find this piece! #schnauzer #tjmaxxfinds #tjmaxxshopping #halloweendog
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