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@anxiety_doll — 3x breakout selling Smushers | Overshot

3.3×Silent UGCOther hookLifestyle

Hook

Run to Tjmax!

@anxiety_doll

484.2K followers · usually 36.0K views a post

Views

31.2K

Likes

281

Comments

16

Shares

13

SoundTikTok sound · original sound - anxiety_doll

Promoted product

Smushers Squishy Cutie Toys feature funny dog faces, a soft moldable TPR texture, and a portable size for anxiety relief and sensory fidget use.

19 videos14 creators→

Why it worked

The video leverages a popular trend (fidget toys/smushers) and a well-known discount retailer (TJ Maxx) to create a sense of urgency and discovery, encouraging viewers to visit the store.

Summary

The video shows a person excitedly running through a TJ Maxx store, looking for "Smushers" toys. The creator highlights that TJ Maxx has these popular toys and shows them being searched for among bags.

Structure

1Discovering Smushers are at TJ Maxx
2Running into the store
3Searching for the toys
4Finding the toys among bags

Product placement

Original caption

Tjmax has the smushers! 😱 #smusher #smushers #fidget #squishy #fidgettoys

More from @anxiety_doll

More breakout videos from this creator.

TJ Maxx (store): APPEARS. The video takes place inside a TJ Maxx store. Removing it would change the setting but not the core action. Smushers (toy): ACTS. The video is about finding and interacting with these toys. Removing them would remove the subject of the video. The packaging for the Smushers is visible and the toys themselves are handled.

Call to action

Run to Tjmax!

On-screen text

Run to Tjmax! They have the smushers We ran when we heard tjmax had the smushers We heard the kids like to hide them in bags here!

What should I try butter with next? Butter dipped in frosting #weirdfoodcombos #

Pillsbury Pistachio Frosting

1.2Mviews·@anxiety_doll

Testing if the @NYX Professional Makeup Lipstick last after eating a pickle #nyx

NYX Professional Makeup Lipstick

2.6Mviews·@anxiety_doll

Fix the smushers

Testing if the lipstick lasts #viral #fyp #food #Foodie

I’m obsessed with Sonic’s new tropical cream slush 🍍@SONIC Drive-In #sonicpartn

Tropical Cream Slush

1.7Mviews·@anxiety_doll

Needoh trade fail #needoh

423.9Kviews·@anxiety_doll

Who hates me?

Needoh trade fail #needoh

Testing if the lipgloss lasts #viral #fyp #foryou

Testing if the @NYX Professional Makeup lipstick lasts after eating a burrito #n

NYX Professional Makeup lipstick

706.7Kviews·@anxiety_doll

What type of smusher smile do I have?

Seeing how long the lipgloss lasts #viral #fyp #foryou