Building my first business has taught me a lot, but there are three things that have shaped the way I think about building my second.

Building my first business has taught me a lot, but there are three things that have shaped the way I think about building my second. First, do your research. Put yourself in the customer's shoes. Call around, shop your competitors. The pricing that you set sets the tone for your business. And there's a fine line between protecting your profit margins and making it look like you're taking advantage of your customers. Two, connection goes a very long way. If you make a connection with the potential client from the start, they are far more likely to accept your pricing or your terms or whatever it may be, whether it's a service business or a product that you're offering. Connection goes a long way. Tell your story. Tell where you came from. You never know what's gonna resonate with them. That's the company I wanna be with. Be personable, connect and relate. Three, communication. Huge. I don't know how many times I've heard from potential clients, wow, you actually answered or, you got back to me quick. Thank you. They've called around, they've shopped the competitors and they didn't get a callback or they didn't answer or it took days for them to hear back. That immediately is going to affect whether or not they're gonna trust you. If you answer the phone call the first time or call them back very quickly, they're immediately gonna trust you. They're going to say, okay, if I go with this company and I have an issue, they're gonna be there. Or if I have a question and I want a quick response, they're gonna be the ones. They want to know that the company that they're working with respects their time and respects them as a business or a person themselves. Have open communication, set the tone from the very beginning, and it will go a long way.