Selling · SaaS › AI Tool
RAVENWhy it worked
The video provides a practical, actionable solution to a common e-commerce problem (low conversion rates) by showing a simple, visual method to implement social proof. It leverages the creator's own experience and a readily available AI tool, making it accessible to a wide audience.
Summary
This video demonstrates how to add social proof elements, such as star ratings and a money-back guarantee, to a Shopify checkout page. It shows how to use an AI tool like Raven to generate these assets and then how to implement them within the Shopify customizer to potentially increase conversion rates.
Structure
- 1Introduce the problem: low conversion rates due to lack of social proof.
- 2Show an example of a Shopify store with social proof.
- 3Explain how to create social proof assets using an AI tool (Raven).
- 4Demonstrate how to upload and replace the logo with the created asset in Shopify.
- 5Show the updated checkout page and highlight the ease of implementation.
Product placement
DORE & ROSE: This is a Shopify store that acts as an e-commerce business. Removing it would change what happens in the video as it is the example being used.
Shopify: This is an e-commerce platform that acts as the substrate for the DORE & ROSE store. Removing it would not change what happens in the video.
PayPal: This is a payment processor that appears on the checkout page. Removing it would not change what happens in the video.
AMEX: This is a payment processor that appears on the checkout page. Removing it would not change what happens in the video.
Pay: This is a payment processor that appears on the checkout page. Removing it would not change what happens in the video.
Mastercard: This is a payment processor that appears on the checkout page. Removing it would not change what happens in the video.
RAVEN: This is an AI image generation tool that acts as a tool to create social proof assets. Removing it would change what happens in the video as it is used to create the social proof image.
linktr.ee: This is a link aggregator that appears in the creator's bio. Removing it would not change what happens in the video.