If you're on Shopify and you run ads, you might want to check this.

@james.reu

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SoundTikTok sound · original sound - james.reu

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Shopifyhttps://www.shopify.com ↗

Why it worked

The video provides high-value, urgent technical advice that directly addresses a potential revenue-impacting issue for e-commerce store owners, establishing the creator as an expert.

Summary

The creator explains a recent Shopify update regarding pixel data sharing that could negatively impact ad tracking. He provides a quick tutorial on how to adjust settings to ensure conversion data continues to be sent to advertising platforms.

Structure

1Identify the problem with Shopify ad tracking
2Explain the risk of data loss for ad platforms
3Provide a step-by-step fix in Shopify settings
4Advise on the correct setting to select

Product placement

Shopify is the platform being discussed and demonstrated.

On-screen text

TRACKING UPDATE 🚨 FOR SHOPIFY CHANGELOG JANUARY 13, 2026 New default setting for pixel data sharing What's new in Shopify Pixels Enable third-party services to securely collect and use customer event data App pixels Custom pixels Facebook & Instagram Connected • Optimized Google & YouTube Connected • Optimized Judge.me Reviews Connected • Always on Klaviyo: Email Marketing Connected • Optimized SendWILL Email Popups Connected • Always on

Original caption

🚨TRACKING UPDATE 🚨 Shopify update #shopify #ecommerce

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Transcript

If you're on Shopify and you run ads, you might want to check this. Shopify have quietly released this update on the 13th of January that could stop sending your ad platforms conversion data. That means platforms like Meta, TikTok and Google can stop receiving purchase events and you wouldn't even know. I'll show you how to fix it. Open up your Shopify admin, then go to settings, customer events. If one of your everyday pixels that you actually rely on says optimized, just change that to always on using those three dots. If this is not set to always on, then you run the risk of Shopify not sending any data to that platform if your traffic slows down.