🚨🚨 Massive update in Shopify

@james.reu

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Shopify

Why it worked

The video provides a timely and practical tutorial on a new, free feature within a widely used platform (Shopify), directly addressing a common business need (optimizing website performance through A/B testing) in a concise and actionable manner.

Summary

The video demonstrates Shopify's new 'Rollouts' feature, which allows e-commerce businesses to perform A/B testing on their websites for free. It walks through the steps of setting up a test, including selecting themes, allocating traffic, and setting dates, to compare the performance of different website versions.

Structure

1Announce massive Shopify update
2Explain A/B testing feature
3Navigate to Rollouts section
4Create and configure a new rollout
5Set traffic allocation and dates
6Review A/B test summary and analytics

Product placement

Shopify (ACTS): E-commerce platform that allows users to create and manage online stores. Its new 'Rollouts' feature enables A/B testing of website changes. Removing it would fundamentally change the video's topic and demonstration.

Original caption

AB testing is now included inside of Shopify #shopifytips #shopifytips #ecommercebusiness #shopify #dropshippingtips

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On-screen text

🚨🚨 Massive update in Shopify

Transcript

Shopify have update that allows you to run AB test on your website for free. I'll show you how to set it up. In Shopify, go to markets, rollouts, create new rollout, name your rollout, go to add any change online store theme, the theme you want to test against. Change this to 50%. Set a start and end date. So over here, a summary. We've got 50% of traffic going to control, our live theme, and then 50% going to treatment, our new theme. And over here, we have analytics by theme. So you can see which theme is performing better.