university

@isabellagwilson

39.7K followers · usually 2.3K views a post

Views

34.2K

Likes

6.5K

Comments

36

Shares

157

SoundTikTok sound · original sound - isabellagwilson

Promoted product

Primark Home

Why it worked

The video taps into the relatable desire for affordable home decor, especially for students preparing for university. The creator's genuine excitement and the clear display of budget-friendly finds create aspirational yet achievable content.

Summary

The creator and her mother impulsively decided to go shopping at the Trafford Centre because they were bored. They browsed various stores, including H&M Home and Primark Home, and purchased home goods like plates, bowls, towels, bedding, and decorative items, spending around 60 pounds in total.

Structure

1Impulsive trip to Trafford Centre
2Shopping at H&M Home and Primark Home
3Purchasing home goods
4Finding affordable items
5Total cost and satisfaction

Original caption

come university shopping with me ✨🩰☕️🕯️ @@Primark | Penneys #Vlog #shoppingvlog #primarkhome #univeristyshopping #vlogs

More from @isabellagwilson

Product placement

Primark: APPEARS - a store name visible on the exterior of a building. Removing it would not change what happens in the video. Penney's: APPEARS - a store name visible on the exterior of a building. Removing it would not change what happens in the video. H&M Home: ACTS - shopping bags with the brand name are shown, and items purchased from this store are displayed. Removing it would change what happens in the video as it shows the origin of some purchased items. Primark Home: ACTS - the store is visited, and items purchased from this store are displayed. Removing it would change what happens in the video as it shows the origin of some purchased items.

On-screen text

university trafford centre becaus bored fuck around expensive plates cannot can matcha found Primark Palazzo Primark Primark Home everything really cheap section adore the Primark Home bedding towels me together mooch Utensils paid bedding towels

Transcript

university is actually just around the corner. So come shopping with me. My mum and I made a very last minute decision to go to the Trafford Centre because we were both bored. So we just said fuck it, let's go to the Trafford Centre. We did have a mooch around next, but oh my gosh, it was so expensive. The set of plates was 60 pounds. Your girl cannot can afford that. Matcha though, I can afford a 5 pound matcha. Luckily, I found these bowls and plates for 4 pound each in H&M Home. I snatched these up. I got two big plates, two small plates and two bowls. Then headed to the Palazzo to go to Primark Home. So glad we did this. It was probably the best decision of the evening. I stand by Primark Home being one of the best home stores ever. Not only is everything really cute, but it's really cheap. The theme I'm going for with university is like a pink and white theme. So I got some pink towels, a pink candle, a pink bath mat and everything was just so cheap. Primark's autumn section is adorable. I absolutely love the pumpkin vibes. I also picked up some white bedding. I really like this waffle one. I think that it would keep me nice and warm in winter. Paid for all that together, it came to about 60 pounds, which I think is so good. Bedding, towels, all the things that I need for 60 pounds is actually amazing. Considering that one set of plates was 60 pounds next. We did have a quick mooch in Asda for some utensils. Paid for them. And then that was everything. Let me know if you want to