Poké

@mayplaystv

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Pokémon GOseen in 2 videos →

Why it worked

The video taps into nostalgia for Pokémon GO's 10th anniversary and leverages a popular London location (Shoreditch Boxpark) to create a sense of FOMO (Fear Of Missing Out). The inclusion of influencers and the promise of prizes like a trip to Japan further enhance its appeal.

Summary

This video showcases a Pokémon GO takeover event in Shoreditch, London, celebrating the game's 10th anniversary. The event offers activities like local research, free iced coffee, and a chance to win a trip to Japan.

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Original caption

im all about a summer quest, so if you’re a pokemon go fan in london, then this takeover at boxpark shoreditch is a must do quest. chunkz and miniminter even pulled up to celebrate the games 10th anniversary. its also on next weekend (8th and 9th august) so dont miss out! #pokemon #pokemongo #london #shoreditch #pokemongo10 @Pokémon GO 🇬🇧