Why it worked
The video tapped into nostalgia for a popular game and recreated a memorable in-game experience in a highly visible real-world location, generating excitement and shareability.
Summary
To celebrate Pokémon GO's 10th anniversary, a real-life raid event was held in Times Square, New York City. Over 1500 trainers gathered to participate in a Mega Mewtwo raid battle, recreating a scene from the game's first trailer.
Structure
- 1Recalling the 2015 trailer for Pokémon GO
- 2Showing the 10th-anniversary event in Times Square
- 3Highlighting the large number of trainers participating
- 4Demonstrating the in-game raid battle on phones
- 5Showing the "Gotcha!" moment and Mega Mewtwo reveal
Product placement
Pokémon GO: Acts - it is a mobile game that players interact with to catch Pokémon and participate in raids. Its interface is shown on the phone screen. Removing it would change the video's focus and content. It is the subject of the video. It appears on the large screens in Times Square as part of the event. Removing this would change the video's context. HEYTEA: Merely Appears - it is a brand of a shop visible in the background. Removing it would not change what happens in the video. LG: Merely Appears - it is a brand logo on a screen in the background. Removing it would not change what happens in the video.