in 2015, the first trailer for pokemon go showed people raiding at times square...

@mayplaystv

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SoundTikTok sound · My Tears Are Becoming a Sea

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Promoted product

Pokémon GO

Download Pokémon GO by Scopely Explore, Inc. on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Pokémon GO.

5 videos4 creators

Why it worked

The video tapped into nostalgia for a popular game and recreated a memorable in-game experience in a highly visible real-world location, generating excitement and shareability.

Summary

To celebrate Pokémon GO's 10th anniversary, a real-life raid event was held in Times Square, New York City. Over 1500 trainers gathered to participate in a Mega Mewtwo raid battle, recreating a scene from the game's first trailer.

Structure

1Recalling the 2015 trailer for Pokémon GO
2Showing the 10th-anniversary event in Times Square
3Highlighting the large number of trainers participating
4Demonstrating the in-game raid battle on phones

Original caption

i can’t believe i got to experience this… pokemon go is officially 10 years old and last night they took over times square in new york city so that over 1500 trainers could take part in a mega mewtwo raid battle across the iconic screens. a once in a lifetime core memory, thank you @Pokémon GO 🇬🇧 for having me in nyc to experience this [ad/pr trip] #pokemon #pokemongo #pokemongo10 #mewtwo #newyork

More from @mayplaystv

Product placement

Pokémon GO: Acts - it is a mobile game that players interact with to catch Pokémon and participate in raids. Its interface is shown on the phone screen. Removing it would change the video's focus and content. It is the subject of the video. It appears on the large screens in Times Square as part of the event. Removing this would change the video's context. HEYTEA: Merely Appears - it is a brand of a shop visible in the background. Removing it would not change what happens in the video. LG: Merely Appears - it is a brand logo on a screen in the background. Removing it would not change what happens in the video.

On-screen text

in 2015, the first trailer for pokemon go showed people raiding at times square... 2016 2017 2021 2023 2025 2026 2026 2026 HEYTEA last night, to celebrate the games 10th anniversary, they made it a reality... 1267 TRAINERS IN LOBBY 192 TRAINERS IN LOBBY 1285 TRAINERS IN LOBBY 1449 TRAINERS IN LOBBY DISCOUNT GIFTS & SOUVENIRS #1 RATED SOUVENIR SHOP 99¢ LUGG NY Dept. 3 HEYTEA MEGA MEWTWO Y 00:00:59:08 USE UNITY ATTACK! MEGA MEWTWO Y 00:01:09:08 GOTCHA! GOTCHA! CATCH A MEMORY 00:00:57:09 MEGA MEWTWO Y 00:01:09:08

Transcript

in 2015, the first trailer for pokemon go showed people raiding at times square... last night, to celebrate the games 10th anniversary, they made it a reality... USE UNITY ATTACK! MEGA MEWTWO Y GOTCHA! GOTCHA! CATCH A MEMORY