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The video demonstrates a novel gadget in a simple, clear way, showing its functionality and the progression of measurements. This visual demonstration is highly effective for showcasing a product's utility and encouraging impulse buys, especially with the "TikTok made me buy it" context.

A hand holds a digital measuring device against a yellow tape measure, showing the measurement increase from 0.00cm to 10.0cm. The digital device displays the measurements as it is moved along the tape measure.