Loading video…
All breakouts
4.1OtherOther hookB2B
Hook
0 FT.
@dewalttough
363.1K followers · usually 48.3K views a post
Views
195.9K
Likes
5.8K
Comments
258
Shares
319
Why it worked
The video effectively demonstrates product durability through a dramatic and visually engaging stunt, highlighting the "toughness" aspect of the brand in a memorable way.
Summary
A DeWalt tape measure is dropped from a drone at increasing heights, demonstrating its durability by surviving a 100 ft. drop. The video concludes with a close-up of the tape measure and a man retrieving it.
Free accountLocked — create a free account to open
Transcript, structure and on-screen text
5 beats and 8 lines of on-screen text — the parts you need to write your own version.
Original caption
New TOUGHSERIES™ Tapes - Now with Finger Break! New Features, same DEWALT® durability. Link in bio. TOUGHSERIES™ 25 Ft Tape Measure – DWHT37925S #DEWALTTough #DEWALT
More from @dewalttough
More breakout videos from this creator.
![Just call him "Chip". Nice work @KrugerConstruction Link in bio. [NEW] POWERSHIF](https://tiktokspy.sfo3.digitaloceanspaces.com/covers/7665755845606640910.jpg)
![How do you make a great thing better? Add more DEWALT®. Link in bio. [NEW] - TOU](https://tiktokspy.sfo3.digitaloceanspaces.com/covers/7655014593172901134.jpg)
![Watch us cook 🎨 Link in bio. [NEW] 20V MAX* Cordless 18GA Brad Nailer (Tool Onl](https://tiktokspy.sfo3.digitaloceanspaces.com/covers/7656128425568062733.jpg)
![The real jobsite MVP? The one who powers up for the next day. Link in bio. [NEW]](https://tiktokspy.sfo3.digitaloceanspaces.com/covers/7653516514389249294.jpg)
![Some might say we've "nailed" this post 🥸 Link in bio. [NEW] 20V MAX* XR® Cordl](https://tiktokspy.sfo3.digitaloceanspaces.com/covers/7666561021183577358.jpg)
