Selling · SaaS › Ecom Software
AUTO-DSWhy it worked
The 'before and after' or 'you can't have this without this' format is highly effective for demonstrating value and creating intrigue. By showing aspirational results and then revealing the tool that enables them, the creator builds a strong case for the product's utility.
Summary
This slideshow contrasts desirable outcomes (success, celebration, travel, luxury) with the underlying effort and tools required to achieve them. It implies that the product, AUTO-DS, is the essential element that makes these successes possible.
Structure
- 1Showcase aspirational outcomes
- 2Reveal the essential tool (AUTO-DS)
- 3Connect success to the tool
- 4Reinforce the message across different life/business scenarios
Product placement
AUTO-DS: it ACTS - it is shown as the cause of success in multiple scenarios, implying it enables these achievements. Removing it would change the narrative of the video. AUTO-DS: it APPEARS - it is shown as a logo on a cake and on a sign. Removing it would not change what happens in the video.
On-screen text
You can't have this...
Without this...
You can't have this...
Without this...
You can't have this...
Without this...
You can't have this...
Without this...
You can't have this...
Without this...
You can't have this...
Without this...
You can't have this...
Without this...